ANCHOR America document

Communications Playbook

Plain-language presentation of the national system.

Core message.

ANCHOR America gives people one place to start, one way to explain needs, one set of communication cards, one pathway structure, and one national backbone that supports state and local implementation.

Plain-language line.

Support before crisis. Needs before judgment. Access before overwhelm.

Do not say.

Do not describe the system as a diagnosis program, forced registry, law-enforcement tool, special education replacement, or benefit eligibility system.